Schiffer Publishing, Ltd. (Atglen, PA) is a family-owned publisher with more than 5,700 titles in print and a broad catalog of books, including non-fiction books on art, decorative arts, architecture, design, antiques, military history, maritime subjects, photography, fashion, house and garden, food, history, crafts, woodworking, regional topics, and more. Located on the Schiffer Book Farm near the Chester/Lancaster county line, we are two miles from the Parkesburg station on Amtrak's Keystone Line.
Please send resumes to careers@schifferbooks.com
Marketing and Publicity Coordinator
We’re looking for a Marketing & Publicity Coordinator to support the development and implementation of creative, tailored marketing and publicity campaigns for our non-fiction titles across all Schiffer imprints. This role reports directly to the Executive Director of Marketing & Publicity and supports that role, as well as the title marketers for each Schiffer imprint. This role also requires close collaboration and communication with editorial, design, and sales teams internally, and at times, authors externally.
Responsibilities include:
- Provide day-to-day, seasonal, and process/systems and organizational support to the marketing and publicity team, including, but not limited to:
- Manage, build, deploy, and analyze results for department’s direct-to-consumer and b-to-b newsletters, with input and approval from title marketers
- Actively pitch books to trade media like Publishers Weekly, Shelf Awareness, Kirkus, Library Journal, etc. for review coverage and features, keeping that contact list current and reporting on confirmed placements
- Send review copies to consumer media contacts as needed (magazines, blogs, podcasts, etc.)
- Proactively keep department media contact lists current
- Work with sales team to help manage content (i.e. author images, media links, advertising, etc.) for Edelweiss (industry system for sales reps and book buyers)
- Asset and marketing collateral creation for department (press releases, media kits, sell sheets, ads, social content, etc.), working with Schiffer design team as needed
- Research, book placements, and report on results for department’s advertising efforts
- Social media posting as requested
- Research and create influencer lists for specific titles or book categories
- Department mailings
- Maintain and manage the marketing & publicity department external consumer email inbox, fielding questions and requests directly and forward to the appropriate team member as needed
- Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales, production, design, etc.)
- Primary contact for Schiffer backlist authors, as needed, including, but not limited to:
- Fielding author emails and related marketing and publicity requests for book that have published earlier than the prior year
- Identifying and surfacing backlist books for re-promotion and new sales opportunities as needed, as they relate to current events, industry or news trends, etc.
Qualifications and Requirements
- Bachelor’s Degree in marketing, communications, or related field preferred
- 1-2 years relevant work experience
- Interest in book marketing, media outreach, consumer advertising, and marketing related analytics
- Able to work in a fast-paced environment and meet tight deadlines
- Microsoft and Google suite experience. Familiarity with Adobe InDesign, Photoshop, and Canva a plus.
Additional Skills
- Strong time-management, organizational, and communication skills
- Capable problem-solver who actively thinks outside the box
- Ability to prioritize tasks independently and effectively
- Willingness to learn and accept feedback and direction
- Understand ROI and KPI metrics to inform projects and resource allocation
- Enjoys working both independently and with a team
- Positive, can-do attitude and approach to role
- Passion for books and authors
- Creative and intuitive thinker
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